David Keller

David M. Keller is a finance writer based in Columbus, Ohio, covering personal finance and consumer-focused economic topics. He earned his degree in journalism from Ohio University and began his career reporting on local business and economic trends for a regional media outlet. Since then, he has contributed to a variety of online publications, focusing on clear, practical coverage of topics such as cost of living, debt, and everyday financial decision-making.

Gas station, distribution

Consumer confidence just set an all-time low at 48.2 — worse than 2008, worse than COVID — as a third of Americans point to gas prices

The University of Michigan has been asking Americans how they feel about the economy since 1952. In all that time, they have never felt this bad. The university’s Index of Consumer Sentiment fell to 48.2 in its preliminary May 2026 reading, the lowest mark in the survey’s 74-year history. It undercuts the worst months of…

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man in black shirt sitting on chair near white wooden house during daytime

Home prices rose in 71% of U.S. metros — but growth slowed to just 0.5% nationally, the weakest since 2011, and 7 of the 10 worst declines are in Florida

A homeowner in Cape Coral, Florida, who bought at the 2022 peak may now owe more than the house would fetch on the open market. That scenario, once unthinkable in a state that minted equity for years, is playing out across multiple Florida metros at the same time the rest of the country is barely…

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woman in black and white shirt and orange shorts leaning on white car during daytime

New car payments hit $773 a month — up 53% from $506 in 2018 — and 22.9% of auto loans now stretch to seven years or longer

The average monthly payment on a new car loan in the United States has reached $773, according to Edmunds’ quarterly auto financing data. In 2018, that figure was $506. The 53% jump did not happen because Americans suddenly developed a taste for gold-plated bumpers. It happened because vehicle prices climbed, interest rates roughly doubled, and…

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Smiling senior retired couple browsing with laptop while enjoy breakfast together sitting outdoors

A new proposal would cap Social Security benefits at $50,000 per person — it would close one-fifth of the funding gap but cut checks for 1 million retirees

A retired engineer in Dallas who earned six figures for 30 years and waited until 70 to claim Social Security might collect more than $61,000 a year from the program. Under a proposal now circulating in Washington, that check would be cut by roughly $11,000, capped at $50,000 annually, with no change for the vast…

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man in black suit standing beside woman in black coat

Trump accounts open in July — every baby born since 2025 gets $1,000 from the government and parents can add $5,000 a year in S&P 500 index funds

In less than two months, the federal government will begin depositing $1,000 into investment accounts for millions of American children. The program, officially called Trump accounts, covers every U.S.-citizen baby born since January 1, 2025, and allows parents to contribute up to $5,000 more each year, invested in S&P 500 and other broad stock index…

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aerial view of house village

A $400,000 mortgage at today’s 6.37% rate costs nearly $2,000 a year more in interest than it would have at January’s 5.75% rate

A buyer who locked in a 30-year fixed mortgage on a $400,000 home during the first week of January 2026 secured a rate of 5.75% and a monthly principal-and-interest payment of roughly $2,334. A buyer taking out the same loan in early May faces a rate of 6.37% and a payment of about $2,498. That…

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Swipe it off my cheque account Closeup shot of a woman paying using NFC technology in a cafe

The OCC just rewrote the rules on bank fees — including interchange “swipe fees” — and the new rule takes effect June 30

Pay your property taxes in Cook County, Illinois, with a credit card and you will see a convenience fee tacked on at checkout. That fee exists because the county has to cover the interchange charge, typically 1.5% to 3% of the transaction on a credit card, that flows to the bank behind your card every…

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A car parks in front of a chase bank.

The FBI says bank spoof callers are draining accounts in minutes — one Chase customer lost $40,000 after a call that showed Chase’s real number on caller ID

The call came from Chase. At least, that is what the screen said. The number matched the one printed on the back of the customer’s debit card. The voice on the line sounded like every fraud-department representative who had ever asked to “verify recent activity.” Within minutes, $40,000 was gone. That case, reported in consumer…

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Donald Trump with new Presidential tariff chart on 2 April 2025 at the White House (cropped)

Companies got $166 billion in tariff refunds after the Supreme Court ruling — but consumers who paid higher prices aren’t getting a dime

When the Supreme Court struck down President Trump’s tariffs in February 2026, General Motors began preparing to collect what public reporting has estimated at roughly $500 million in refunded duties. So did more than 330,000 other importers that had paid levies on everything from Chinese-made toys and power tools to European auto parts and Vietnamese…

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packet of meat at the supermarket

Ground beef at $6.70, gas at $4.55, mortgage rates at 6.37% — here’s what the average American household is actually spending in May 2026

The pound of ground beef in your cart costs $6.70. The gas you burned driving to the store ran about $4.55 a gallon. And if you’re one of the millions of Americans carrying a 30-year fixed mortgage, or trying to get one, the rate on that loan just climbed back to 6.37%. Each of those…

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