David Keller

David M. Keller is a finance writer based in Columbus, Ohio, covering personal finance and consumer-focused economic topics. He earned his degree in journalism from Ohio University and began his career reporting on local business and economic trends for a regional media outlet. Since then, he has contributed to a variety of online publications, focusing on clear, practical coverage of topics such as cost of living, debt, and everyday financial decision-making.

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Holiday shopping data shows online sales hit a record $257.8 billion as e-commerce outpaced stores

American consumers pushed online holiday spending to a new high during the 2025 season, underscoring how firmly digital shopping is now woven into the way people buy gifts. U.S. online sales reached a record $257.8 billion from Nov. 1 through Dec. 31, according to Adobe Analytics, while separate retail tracking showed e-commerce growing faster than…

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Gold hits record highs above $2,700 per ounce as central banks increase reserve purchases

Gold has pushed above $2,700 per ounce and forced a bigger conversation than the usual safe-haven trade. The rally is no longer just about inflation fears, Federal Reserve rate expectations, or short bursts of geopolitical anxiety. It is increasingly about how central banks are rethinking their reserve portfolios, and gold’s growing role in that shift….

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