David Keller

David M. Keller is a finance writer based in Columbus, Ohio, covering personal finance and consumer-focused economic topics. He earned his degree in journalism from Ohio University and began his career reporting on local business and economic trends for a regional media outlet. Since then, he has contributed to a variety of online publications, focusing on clear, practical coverage of topics such as cost of living, debt, and everyday financial decision-making.

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Inside the E-shaped economy: Why both lower and middle-income Americans fall behind

America’s economy is still producing growth, jobs, and consumer spending. But those headline numbers mask a split that feels very different depending on where a household sits on the income ladder. At the top, affluent Americans continue to spend with far less strain than everyone else. At the bottom, many lower-income households are still forced…

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Average American household is tied to about $9,300 in credit card balances as debt pressure builds

American households are carrying more credit card debt than ever in aggregate, and the number is large enough to stop readers cold. Spread across the nation’s households, outstanding credit card balances work out to roughly $9,300 per household, based on third-quarter 2025 Federal Reserve Bank of New York data and the latest U.S. Census household…

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Image Credit: Ser Amantio di Nicolao - CC BY-SA 4.0/Wiki Commons

Wendy’s prepares to close hundreds of U.S. locations as sales pressure mounts nationwide

Wendy’s is moving to shrink its U.S. restaurant base after a stretch of weaker sales, signaling that one of the country’s biggest burger chains sees a real need to cut underperforming stores rather than wait for demand to snap back. The company has already told investors that a mid-single-digit percentage of its domestic footprint could…

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