Nike expects its sales to keep falling into next year as tariffs and cautious shoppers bite
Nike told investors it expects revenue to keep declining into fiscal 2026, citing tariff-driven cost increases and consumers pulling back on discretionary spending. The warning came alongside the company’s fourth-quarter earnings release for fiscal 2025, which showed multiple consecutive quarters of sales drops across both wholesale and direct-to-consumer channels. For shoppers, retailers, and investors, the…