David Keller

David M. Keller is a finance writer based in Columbus, Ohio, covering personal finance and consumer-focused economic topics. He earned his degree in journalism from Ohio University and began his career reporting on local business and economic trends for a regional media outlet. Since then, he has contributed to a variety of online publications, focusing on clear, practical coverage of topics such as cost of living, debt, and everyday financial decision-making.

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Personal savings rate was first reported at 3.4% in June 2024, but later revisions softened the slump

When the Bureau of Economic Analysis first published its June 2024 estimate, the personal saving rate landed at 3.4% of disposable personal income. That was a strikingly weak number. Coming after months of concern about stubborn living costs and thinning household buffers, it fed a simple story: Americans were still spending, but they were not…

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Holiday shopping data shows online sales hit a record $257.8 billion as e-commerce outpaced stores

American consumers pushed online holiday spending to a new high during the 2025 season, underscoring how firmly digital shopping is now woven into the way people buy gifts. U.S. online sales reached a record $257.8 billion from Nov. 1 through Dec. 31, according to Adobe Analytics, while separate retail tracking showed e-commerce growing faster than…

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