PepsiCo cuts Doritos and Cheetos prices after consumer backlash over shrinkflation
PepsiCo is lowering suggested retail prices by up to nearly 15% on a wide range of snack products, including Doritos, Cheetos, Lay’s and Tostitos, in a notable shift after years of price increases pushed more shoppers to rethink what they were willing to pay for branded chips. The change began rolling out in U.S. stores…